Tag: rajesh ramaswamy

One evening Kishore Subramaniam, the planner on Sonata watches walked into Rajesh Ramaswamy's (Ramsam)’s room for a chat. Kishore: Machaan, we need to do an ad with Dhoni for S…

Flipkart just updated the look of their company. It intended to convey that it has a diverse group of customers, spanning age groups, genders, and locations. While they had bee…

Around 2010, after having established itself as a popular brand among the youth with its range of watches and eyewear, Fastrack has ventured further into the accessories space, la…

Around 2005, John Abraham had come on board as the brand ambassador for Fastrack Sunglasses. The penetration of sunglasses in India was abysmally low at some 17%. John Abraham …

Paper Boat has a history of using nostalgia to promote its products. The brand wanted to establish a stronger customer connection using childhood memories. The brief given to Kari…