Tag: Purpose-Driven Marketing

The ESAF Dabba Savings Account is a remarkable example of how an ordinary object can become a tool for social change. What began as a familiar practice among rural Indian women, s…

In 2014-15, P&G asked BBDO India to build emotional equity for Ariel, the flagship detergent brand from P&G. Ariel was doing exceedingly well. Josy Paul knew that adver…