Skip to content

Point of View

Business & Marketing Thoughts

  • Home
  • Blog
  • Subscribe
  • About Me
  • Contact

Categories

  • Advertising
  • Business
  • General
  • Marketing
  • Pets
  • Podcasts
  • Twitter
  • LinkedIn
  • YouTube
© 2021 Point of View / Onlykutts. All rights reserved.

Tag: prasoon joshi

Categories Advertising

Iconic Ads: Happydent – The Photographers Flash Bulb

Posted on July 11, 2021July 11, 2021by Vejay Anand
Perfetti Van Melle was launching Happydent White in 2005. The international team was clear - Tweak the extremely successful international campaign to Indian tastes. A girl and …
Continue reading "Iconic Ads: Happydent – The Photographers Flash Bulb"
Categories Advertising

Iconic Ads: Happydent – Palace – Tera Dil Roshan

Posted on July 11, 2021July 11, 2021by Vejay Anand
When Happydent was launched by Perfetti in India, McCann Erickson was asked to handle the advertising. It was a simple task. Happydent could make teeth white. The Italian comme…
Continue reading "Iconic Ads: Happydent – Palace – Tera Dil Roshan"
Categories Advertising

Iconic Ads: Chlormint – Dobara Mat Puchna

Posted on July 11, 2021by Vejay Anand
Chlormint was launched in 1997. In 2003, the ice-candy version was introduced. It was targeted at the young people independent of the strata, who want fresh breath, especially …
Continue reading "Iconic Ads: Chlormint – Dobara Mat Puchna"
Categories Advertising

Iconic Ads: Panch Matlab Chota Coke

Posted on July 10, 2021July 10, 2021by Vejay Anand
In the initiative to get a larger share of the market and increase consumption, Coca Cola launched a 100 ml bottle at Rs 5 called Chota Coke. Affordability was an important criter…
Continue reading "Iconic Ads: Panch Matlab Chota Coke"
Categories Advertising

Iconic Ads – Thanda Matlab Coca Cola

Posted on July 10, 2021July 10, 2021by Vejay Anand
In 2003, the brief went to McCann to extend the target audience of Coke from youth to masses, a step to make it a drink for everyone – big city, small town, semi-urban, adults, yo…
Continue reading "Iconic Ads – Thanda Matlab Coca Cola"
Search