Perfetti Van Melle was launching Happydent White in 2005.
The international team was clear - Tweak the extremely successful international campaign to Indian tastes. A girl and …
When Happydent was launched by Perfetti in India, McCann Erickson was asked to handle the advertising.
It was a simple task. Happydent could make teeth white. The Italian comme…
Chlormint was launched in 1997. In 2003, the ice-candy version was introduced.
It was targeted at the young people independent of the strata, who want fresh breath, especially …
In the initiative to get a larger share of the market and increase consumption, Coca Cola launched a 100 ml bottle at Rs 5 called Chota Coke. Affordability was an important criter…
In 2003, the brief went to McCann to extend the target audience of Coke from youth to masses, a step to make it a drink for everyone – big city, small town, semi-urban, adults, yo…
