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Tag: prakash varma

Categories Advertising, Marketing

Iconic Ads: Diu – Ilha de Calma

Posted on October 8, 2021October 8, 2021by Vejay Anand
Ogilvy won the mandate for Diu Tourism, amid intense competition. It was our attention-getting creative idea that clinched it. We went on to launch the campaign with teaser ads de…
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Categories Advertising

Iconic Ads: Indian Railways – Railgaadi, Chuk, Chuk, Chuk

Posted on July 13, 2021July 13, 2021by Vejay Anand
Indian Railways was one of the co-sponsors for the Commonwealth Games and as a part of the gives, they received a lot of FCT ( free commercial time) on television. For the comm…
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Categories Advertising

Iconic Ads: Greenply – Janam Janam Ka Saati

Posted on July 13, 2021July 13, 2021by Vejay Anand
In the 2000s, plywood was a boring low involvement category. It had become a commodity and most customers went by what their carpenter or store owner recommended. There were some …
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Categories Advertising

Iconic Ads: Vodafone – Blackberry Boys

Posted on July 10, 2021September 11, 2022by Vejay Anand
Remember Blackberry! Once upon a time, not long ago, Blackberry was launched as a smartphone for business people. It could perform many functions and surf the internet easily. Thi…
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Categories Advertising, Marketing

Iconic Ads: Hutch – You & I

Posted on July 5, 2021May 24, 2022by Vejay Anand
Around 2004, a couple of years later after Hutch set foot in India, it wanted to roll out a national film showcasing its pan-India footprint. The brief to the agency was simple: a…
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Categories Advertising

Iconis Ads: Vodafone – Zoozoos

Posted on July 5, 2021July 5, 2021by Vejay Anand
In 2009, ZooZoos were launched during the IPL – Season 2 to promote various value-added services of Vodafone. The idea was to create one ad per day highlighting one feature, a tot…
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