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Tag: positioning

Categories Marketing

De – Positioning with Positioning

Posted on December 9, 2022December 9, 2022by Vejay Anand
siri-vs--google-assistant-vs--alexa-1608004745
Brand positioning is the "science and art of creating and deploying messages that create perceptions in the minds of your target markets." This is based on the idea that your mark…
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Categories Marketing

Brand Negatives to Brand Positives

Posted on September 24, 2022September 24, 2022by Vejay Anand
Volkswagen think small
Volkswagen introduced the Beetle to the American market in the 1950s. The general public in the United States strongly preferred flashy, high-powered vehicles. And here was an aut…
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Categories Business, Marketing

‘Cheap’ster – Is Cheap Passe?

Posted on June 27, 2021June 27, 2021by Vejay Anand
The Tata Nano was a path-breaking product. Launched in 2009, with a price of Rs. 1 lakh/ $2000 approximately, this was indeed an invention of sorts. While everyone anticipated tha…
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