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Tag: positioning

Categories Advertising, Marketing

Viagra – Raising Expectations

Posted on January 2, 2024January 2, 2024by Vejay Anand
Viagra
Discovering the Unexpected The original objective of the medical research study was to evaluate the efficacy of a novel angina medication, sildenafil, which was a chemical that…
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Categories Business, Marketing

Maggi Noodles – Flop to Hit

Posted on December 19, 2023December 19, 2023by Vejay Anand
Maggi noodles.jpeg
So, how can a brand become the first thing that customers think of? Create a new category that does not yet exist in the minds of consumers, and make the brand synonymous with it.…
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Categories Marketing

De – Positioning with Positioning

Posted on December 9, 2022December 9, 2022by Vejay Anand
siri-vs--google-assistant-vs--alexa-1608004745
Brand positioning is the "science and art of creating and deploying messages that create perceptions in the minds of your target markets." This is based on the idea that your mark…
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Categories Marketing

Brand Negatives to Brand Positives

Posted on September 24, 2022September 24, 2022by Vejay Anand
Volkswagen think small
Volkswagen introduced the Beetle to the American market in the 1950s. The general public in the United States strongly preferred flashy, high-powered vehicles. And here was an aut…
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Categories Business, Marketing

‘Cheap’ster – Is Cheap Passe?

Posted on June 27, 2021June 27, 2021by Vejay Anand
The Tata Nano was a path-breaking product. Launched in 2009, with a price of Rs. 1 lakh/ $2000 approximately, this was indeed an invention of sorts. While everyone anticipated tha…
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