In the early 2010s, Stewart Butterfield and his team were pouring their energy into an online game called Glitch. It was ambitious, beautifully designed, and full of heart. But de…
Many of today's most prominent brands didn't start as the giants they are. They began with one idea, noticed a more significant opportunity, and pivoted. From Dunkin' Donuts to Zo…
Many well-established brands are created with certain consumers in mind, for specific purposes, or with particular qualities and benefits in mind. Unpredicted consumer and user be…
