Tag: P&G

Procter & Gamble sought a strategy to reach their most important demographic of customers, moms. While the company's products are used on a daily basis by the majority of Amer…

James Norris Gamble, invented an affordable white soap in 1863 that floated in the water, unlike its competitors. In addition to being light and pure white, it could also be used …

In 2014-15, P&G asked BBDO India to build emotional equity for Ariel, the flagship detergent brand from P&G. Ariel was doing exceedingly well. Josy Paul knew that adver…