Tag: Pet Wellness

For thousands of years, humans have consumed fermented foods without understanding the science behind them. In India, this is particularly familiar. Curd, buttermilk, idli, dosa a…

For years, pet care was largely about feeding an animal, keeping it clean and taking it to the veterinarian when something went wrong. That mindset is changing. …

Most pet wellness brands in India still plan around a single buyer persona: the "aware urban pet parent". That shorthand is convenient and increasingly wrong. A behavioural lens, …