For thousands of years, humans have consumed fermented foods without understanding the science behind them. In India, this is particularly familiar. Curd, buttermilk, idli, dosa a…
For years, pet care was largely about feeding an animal, keeping it clean and taking it to the veterinarian when something went wrong.
That mindset is changing.
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For years, the Indian pet industry has run on one assumption: the dog owns the home, and the cat is an afterthought. Walk into any pet store in Bengaluru, Mumbai or Delhi, and the…
A consulting firm tracking the American pet category recently released a figure that surprised even people within the industry: the pet wellness market, when measured properly, ha…
Walk into any pet store today, and you'll be overwhelmed. Joint health treats. Gut wellness kibble. Anxiety-reducing supplements. Probiotic chews. Even daily multivitamins for dog…
