Tag: Pet Supplements

For years, the Indian pet industry has run on one assumption: the dog owns the home, and the cat is an afterthought. Walk into any pet store in Bengaluru, Mumbai or Delhi, and the…

A consulting firm tracking the American pet category recently released a figure that surprised even people within the industry: the pet wellness market, when measured properly, ha…

Walk into any pet store today, and you'll be overwhelmed. Joint health treats. Gut wellness kibble. Anxiety-reducing supplements. Probiotic chews. Even daily multivitamins for dog…