Will Rising Costs Threaten Pet Ownership in India? Lessons from the US and What They Mean for India’s Growing Pet Economy

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The pet industry has enjoyed years of remarkable growth across the world. As more people welcome pets into their homes, spending on nutrition, healthcare, grooming a…
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The Rise of Pet Companionship in India: How Love, Loyalty, and Loneliness Are Reshaping Consumer Behaviour

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When the world feels noisy and uncertain, Indians are finding calm — and connection — in the company of their pets. Across Indian cities today, the signs are everywhere — from …
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