For decades, feeding a dog or cat was largely treated as a routine part of pet ownership. Today, that is changing.
Indian pet parents are becoming increasingly conscious of wha…
India's pet-care industry is entering one of its most important growth phases. Pet ownership is expanding beyond the traditional metropolitan markets, consumers are spending more …
The pet care industry is changing. Pet food, treats, supplements and other pet products are no longer being marketed only around nutrition, taste, ingredient…
Walk into a pet clinic in Bengaluru, Mumbai, or Delhi on a Saturday morning, and you will likely have to wait. Not because there are no vets in the city, but because there are not…
Open any premium pet food bag today, and the front panel screams "protein". Real chicken. Grass-fed lamb. Wild-caught salmon. Nobody puts the antioxidant blend on the front of the…
India's pet industry is growing rapidly, but the real story is not about dogs, cats, food, toys, or supplements. It is about a generation that is redefining what family means.
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Nutrition labels for dogs. Cold-pressed treats for cats. Probiotic chews that sound like they belong in a wellness clinic, not a pet store. India's pet food shelf has quietly begu…
A consulting firm tracking the American pet category recently released a figure that surprised even people within the industry: the pet wellness market, when measured properly, ha…
A quiet revolution is underway in India’s pet food industry — one inspired by our own health journeys. As more Indians embrace holistic wellness, clean eating, and functional nutr…
Over the past few decades, the pet food industry has undergone a remarkable transformation—shaped by rising urbanisation, the humanisation of pets, and increasing awareness about …
In today’s uncertain economy, pet owners are making tougher choices about where their money goes. Rising costs are stretching household budgets, forcing even the most devoted pet …
The snacking craze and the increasing focus on practicality in pet items are two examples of consumer behaviours that can make their way into the pet industry.
The surge i…
The best retail employees will be as knowledgeable as possible on the preventative and therapeutic care of pets since more and more pet parents are turning to retailers for their …
It is estimated that the Indian pet business is one of the strongest and fastest-growing in the world's pet sector. A new pet speciality brand is launched every week, while establ…
