Great Campaigns: Grupo Caridad – Pure Breeds
When Street Dogs Became “Purebreds” for a Day
In the bustling streets of Lima, Peru, countless stray and abandoned dogs roam, each carrying a story of survival. Yet, when it co…
Tag: peru
Categories Marketing
Branding a Country: Brand Peru
Successful branding may also aid in gaining more positive international recognition for the country.
Peru has been using its new brand identity since 2011. Since 2009, the Peru…