Categories Marketing
Loyalty Isn’t Broken. Your Strategy Is.
Most brands think they have a loyalty programme. What they actually have is a discount engine with a fancy name.
Points for purchases. One-off coupons. Maybe a bi…
Tag: Personalisation
Categories Marketing
When Privacy and Personalisation Pull Consumers in Opposite Directions
Indian consumers today live with a contradiction they rarely articulate but experience every day.
They want convenience, relevance, and a seamless shopping experience.
They …