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Tag: Parle

Categories Advertising, Marketing

Iconic Ads: Limca – Thirst Choice

Posted on August 11, 2021August 11, 2021by Vejay Anand
In the early 70s, Parle had decided to enter the lemon-based drinks market. At that time, Duke’s Lemonade was doing well. There was an opportunity for another brand. The Chauha…
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Categories Advertising

Iconic Ads: Thums Up – Taste the Thunder

Posted on July 1, 2021July 1, 2021by Vejay Anand
Thums Up was at the crossroads again. The “Happy days are here again with Thums Up” followed by “Food, Friends and Thums Up” & "The Refreshing Cola" had done their part. …
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