Tag: Parle

The story of Melody begins not in 1983 but in 1929. Parle Products Pvt. Ltd., founded in 1929 by the Chauhan family and headquartered in Mumbai, has built its legacy on mass-marke…

Nothing lasts forever, and neither do brands. But certain brands create such an enduring impression on consumers that they are spoken about long after they no longer exist. When a…

On November 20, 1851, in Verolanuova, Italy, an Italian entrepreneur, inventor, and scientist named Signor Felice Bisleri established the Bisleri company. To begin with, Felice Bi…

In the early 70s, Parle had decided to enter the lemon-based drinks market. At that time, Duke’s Lemonade was doing well. There was an opportunity for another brand. The Chauha…

Thums Up was at the crossroads again. The “Happy days are here again with Thums Up” followed by “Food, Friends and Thums Up” & "The Refreshing Cola" had done their part. …