Tag: ogilvy

The 50-cc moped Luna became a winner in the 1970s. Launched by the Firodias, the cross between a bicycle and motorcycle was targeted at the middle class—men and women The Luna …

For years, funny & smart Mentos commercials were not missed because they advertised what the product could (albeit tongue-in-cheek) do, not the product itself. Worldwide, M…

Royal Stag has been one of the most interesting stories of my career in advertising. It was the early 2000s, and I was working at Ogilvy’s Delhi office. My art partner at that tim…

Around 2015, Google wanted to interact with users to showcase its different uses through stories that would make them love it even more.  Google believed that all users are sma…

Car batteries were a forgotten product. Under the hood, forgotten for a long time, till something happened. A slow-moving product! …

Pidilite was celebrating the Golden Jubilee ( 50 years) of Fevicol and to celebrate this Ogilvy made a commercial …