Tag: mccann

The asset management firm, State Street Global Advisors, opted to advertise for an index fund that included companies with a varied gender mix and a high proportion of women in se…

One day Ashok Dhingra and Sameer Suneja went to meet Piyush Pandey with a new candy. They said they had a great product, and Ogilvy needed to make a great advertisement. Piyush…

Perfetti Van Melle was launching Happydent White in 2005. The international team was clear - Tweak the extremely successful international campaign to Indian tastes. A girl and …

Chlormint was launched in 1997. In 2003, the ice-candy version was introduced. It was targeted at the young people independent of the strata, who want fresh breath, especially …

In the initiative to get a larger share of the market and increase consumption, Coca Cola launched a 100 ml bottle at Rs 5 called Chota Coke. Affordability was an important criter…

In 2003, the brief went to McCann to extend the target audience of Coke from youth to masses, a step to make it a drink for everyone – big city, small town, semi-urban, adults, yo…

In 1998, coffee as a habit was still alien to many customers (except South Indian). Coffee was still an outsider. But tea was a ritual and consumed for every reason across the day…