Skip to content

Point of View

Business & Marketing Thoughts

  • Home
  • Blog
  • Subscribe
  • About Me
  • Contact

Categories

  • Advertising
  • Business
  • General
  • Marketing
  • Pets
  • Podcasts
  • Twitter
  • LinkedIn
  • YouTube
© 2021 Point of View / Onlykutts. All rights reserved.

Tag: mccann

Categories Advertising, Marketing

Branded Content – Ikea: Trapped in the 90s – Reality Show

Posted on December 21, 2023December 21, 2023by Vejay Anand
traped-in-the-90s-ikea
Ikea produced a reality programme called Trapped in the 90s to commemorate its 25th anniversary in Spain. The show included six individuals who were forced to live in a house that…
Continue reading "Branded Content – Ikea: Trapped in the 90s – Reality Show"
Categories Advertising, Marketing

Iconic Ads/Statue: State Street – Fearless Girl

Posted on April 28, 2022April 28, 2022by Vejay Anand
The asset management firm, State Street Global Advisors, opted to advertise for an index fund that included companies with a varied gender mix and a high proportion of women in se…
Continue reading "Iconic Ads/Statue: State Street – Fearless Girl"
Categories Advertising

Iconic Ads: Center Shock – Hila Ke Rakh De

Posted on July 11, 2021July 11, 2021by Vejay Anand
One day Ashok Dhingra and Sameer Suneja went to meet Piyush Pandey with a new candy. They said they had a great product, and Ogilvy needed to make a great advertisement. Piyush…
Continue reading "Iconic Ads: Center Shock – Hila Ke Rakh De"
Categories Advertising

Iconic Ads: Happydent – The Photographers Flash Bulb

Posted on July 11, 2021July 11, 2021by Vejay Anand
Perfetti Van Melle was launching Happydent White in 2005. The international team was clear - Tweak the extremely successful international campaign to Indian tastes. A girl and …
Continue reading "Iconic Ads: Happydent – The Photographers Flash Bulb"
Categories Advertising

Iconic Ads: Chlormint – Dobara Mat Puchna

Posted on July 11, 2021by Vejay Anand
Chlormint was launched in 1997. In 2003, the ice-candy version was introduced. It was targeted at the young people independent of the strata, who want fresh breath, especially …
Continue reading "Iconic Ads: Chlormint – Dobara Mat Puchna"
Categories Advertising

Iconic Ads: Panch Matlab Chota Coke

Posted on July 10, 2021July 10, 2021by Vejay Anand
In the initiative to get a larger share of the market and increase consumption, Coca Cola launched a 100 ml bottle at Rs 5 called Chota Coke. Affordability was an important criter…
Continue reading "Iconic Ads: Panch Matlab Chota Coke"
Categories Advertising

Iconic Ads – Thanda Matlab Coca Cola

Posted on July 10, 2021July 10, 2021by Vejay Anand
In 2003, the brief went to McCann to extend the target audience of Coke from youth to masses, a step to make it a drink for everyone – big city, small town, semi-urban, adults, yo…
Continue reading "Iconic Ads – Thanda Matlab Coca Cola"
Categories Advertising

Iconic Ads: Nescafe – Taste that Gets You Started Up

Posted on July 10, 2021July 10, 2021by Vejay Anand
In 1998, coffee as a habit was still alien to many customers (except South Indian). Coffee was still an outsider. But tea was a ritual and consumed for every reason across the day…
Continue reading "Iconic Ads: Nescafe – Taste that Gets You Started Up"
Search