What Indian brands need to unlearn and relearn, to earn Gen Z's attention
There are roughly 380 million Gen Z consumers in India. They are between 13 and 28 years old…
Campaigns launch faster. Dashboards refresh in real time. Optimisation feels almost automatic. But beneath that smooth interface, the real competitive ground has shifted.
It is…
Every era of commerce has had its version of the same puzzle: what makes something valuable when identical things are freely available?
In the physical world, this was straight…
The Question That Should Make Every Marketer Uncomfortable
Ask a marketer what builds brand value and the answer will almost always involve some variation of emotional connecti…
