Tag: Lux

Behind the luxurious sheen of one of the world's most recognisable beauty brands lies a rich history of innovation, marketing genius, and a commitment to making glamour accessible…

According to the Cancer India Statistics report, breast cancer poses a significant health challenge in India, with a new diagnosis every four minutes among women. It is the most p…

Lux entered India in the late 20s and was officially launched in 1929. Like its global brand-building strategy, Lux concentrated on associating with the world of films, stars and …