Great Campaigns: Lux, Cancer & The Soap With A Lump
According to the Cancer India Statistics report, breast cancer poses a significant health challenge in India, with a new diagnosis every four minutes among women. It is the most p…
Tag: Lux
Categories Advertising
Iconic Ads: Lux – Beauty Soap of the Film Stars
Lux entered India in the late 20s and was officially launched in 1929. Like its global brand-building strategy, Lux concentrated on associating with the world of films, stars and …