Tag: loyalty programs

Most brands think they have a loyalty programme. What they actually have is a discount engine with a fancy name. Points for purchases. One-off coupons. Maybe a bi…

Amazon. Zomato. Starbucks. Taj Hotels. Nike. American Airlines. They all faced significant problems. But instead of running, they used the problems to grow. Let’s break i…

I fly a lot on the domestic circuit. I fly on airlines that have frequent flyer programs and also on those which do not. Since I also fly on value airlines like Indigo, Spice, Go …