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Tag: logo

Categories Marketing

The Pepsi Rebrand – Backward & Forward

Posted on March 29, 2023March 29, 2023by Vejay Anand
pepsi new logo
Companies like Nokia and Burberry have undergone dramatic rebranding efforts in 2023. Pepsi has updated its logo for the first time since 2008, and it's back to the future The …
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Categories Marketing

Animal Planet – Rebranding failed when the animal left!

Posted on November 18, 2022November 18, 2022by Vejay Anand
animal planet
Many businesses go through a rebranding effort at some point, and the results are usually quite positive.  When rebranding is executed well, businesses not only see a surge in rev…
Continue reading "Animal Planet – Rebranding failed when the animal left!"
Categories Marketing

The U-Turn of the Kraft Logo

Posted on October 30, 2022October 30, 2022by Vejay Anand
kraft logo
Kraft Pre 2009 Kraft, the multinational food conglomerate, updated its corporate logo in 2009. The new design was meant to differentiate the company's branding from that of Kra…
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Categories Advertising, Marketing

The GAP Logo Redesign – A Botched Attempt

Posted on October 26, 2022by Vejay Anand
gap logo
In 1969, the world's first Gap store opened. Due to its widespread appeal, it became one of the world's biggest speciality stores. Gap redesigned a 20-year-old logo in 2010 in …
Continue reading "The GAP Logo Redesign – A Botched Attempt"
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