Tag: Honda

Honda plays in the highly crowded and competitive automotive category. Over the years, it had seen its leadership position slowly erode as relatively younger brands like Kia and H…

Most of the American public had an aversion to bikes and all things linked to riding after the 1947 "riot" in Hollister, California and the start of the Hells Angels motorcycle cl…

With the worldwide recession, the Japanese tsunami, and a tightening UK vehicle market, Honda UK had had a difficult few years. Furthermore, their marketing budget had been cut, b…

Honda UK sought to advertise its newly announced i-CTDi diesel engines in the UK in 2004. Rewind The "Power of Dreams" campaign was launched in 2002. The concept was pitched…

The Past In April 1964, Honda spent $300,000 to become the first foreign corporate sponsor of the Academy Awards. The Honda advertising campaign was a success, and it became on…