Tag: focus

There is a notion that sustainable products are highly-priced. And this notion is not misplaced. Most of the time, this is seen as a sign of irresponsibility on the part of the cu…

Who Is Your Target Audience? And Why? Can You Describe Them? If you don’t have specific answers to these questions, then you are in big trouble. I am given inappropriately s…

Who is your target audience? And why? Can you describe them? If you don’t have specific answers to these questions, then you are in big trouble.  Time and again, I am g…