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Tag: fastrack

Categories Advertising, Marketing

Hidden Nuggets: Fastrack – Hands – His & Her Story

Posted on November 14, 2021November 15, 2021by Vejay Anand
The fundamental problem of the watch category while creating a TV spot is the sheer size of it. It is small. Watches are in the lifestyle category, and usually led by design an…
Continue reading "Hidden Nuggets: Fastrack – Hands – His & Her Story"
Categories Advertising, Marketing

Iconic Ads: Fastrack Bags – Move On (Virat and Genelia)

Posted on September 25, 2021by Vejay Anand
Around 2010, after having established itself as a popular brand among the youth with its range of watches and eyewear, Fastrack has ventured further into the accessories space, la…
Continue reading "Iconic Ads: Fastrack Bags – Move On (Virat and Genelia)"
Categories Advertising, Marketing

Iconic Ads: Fastrack: Come Out of the Closet

Posted on September 25, 2021September 27, 2021by Vejay Anand
Fastrack was creating more than just a buzz through its advertising. They were not preachy but spoke in a language which the youth spoke. Their communication was candid and straig…
Continue reading "Iconic Ads: Fastrack: Come Out of the Closet"
Categories Advertising, Marketing

Hidden Nuggets: Fastrack Eyegear – Bikers Don’t Cry

Posted on September 19, 2021September 23, 2021by Vejay Anand
Around 2005, John Abraham had come on board as the brand ambassador for Fastrack Sunglasses. The penetration of sunglasses in India was abysmally low at some 17%. John Abraham …
Continue reading "Hidden Nuggets: Fastrack Eyegear – Bikers Don’t Cry"
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