Hidden Nuggets: Fastrack – Hands – His & Her Story
The fundamental problem of the watch category while creating a TV spot is the sheer size of it. It is small.
Watches are in the lifestyle category, and usually led by design an…
Tag: fastrack
Iconic Ads: Fastrack Bags – Move On (Virat and Genelia)
Around 2010, after having established itself as a popular brand among the youth with its range of watches and eyewear, Fastrack has ventured further into the accessories space, la…
Iconic Ads: Fastrack: Come Out of the Closet
Fastrack was creating more than just a buzz through its advertising. They were not preachy but spoke in a language which the youth spoke. Their communication was candid and straig…
Hidden Nuggets: Fastrack Eyegear – Bikers Don’t Cry
Around 2005, John Abraham had come on board as the brand ambassador for Fastrack Sunglasses. The penetration of sunglasses in India was abysmally low at some 17%.
John Abraham …