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Tag: fallon

Categories Advertising, Marketing

Iconic Ads: Citibank – Live Richly

Posted on January 12, 2025January 23, 2025by Vejay Anand
Every great transformation begins with a bold decision, and Citibank made its moment in 1999. Fallon, a renowned advertising agency, had encountered numerous bank clients. Banks w…
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Categories Advertising, Marketing

Iconic Ads: Skoda – Cake

Posted on September 29, 2022September 30, 2022by Vejay Anand
Skoda-car-cake-advert-tv
In 1999, Fallon started work with Skoda; and by early 2000, the agency had launched its first campaign for the first generation Fabia supermini, Felicia's replacement. Grey London…
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Categories Advertising, Marketing

Iconic Ads: Sony Bravia – Paint

Posted on April 17, 2022by Vejay Anand
Fallon's work on the first Bravia film was incredibly productive. 'Like no other' seemed out of place for Bravia. It was only when Fallon took advantage of the product's advantage…
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Categories Advertising, Marketing

Iconic Ads: Cadbury’s – Gorilla

Posted on April 2, 2022by Vejay Anand
According to Phil Rumbol, Director of Marketing, Cadbury in 2006, the whole business had become quite sober, humourless and serious, forgetting that it is chocolate and should be …
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Categories Advertising, Marketing

Iconic Ads: Sony Bravia – Balls

Posted on October 16, 2021October 16, 2021by Vejay Anand
Fallon began working with Sony in 2002, and the strategy process began then. From ‘Go Create' to ‘You Make It A Sony,' there had already been a transformation. Now, a rethinkin…
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