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Tag: Emotional branding

Categories Business, Marketing

From Specs to Sparks: How DTC Brands Turn Features Into Feelings That Make People Buy

Posted on July 25, 2025July 25, 2025by Vejay Anand
In today's fiercely competitive Direct-to-Consumer (DTC) landscape, simply having a superior product doesn't guarantee success. Some brands with average offerings consistently sel…
Continue reading "From Specs to Sparks: How DTC Brands Turn Features Into Feelings That Make People Buy"
Categories Marketing

Branding Beyond the Surface: The Unseen Forces of Psychology and Biology

Posted on July 15, 2025July 15, 2025by Vejay Anand
Branding Is More Than Just Marketing In today's saturated marketplace, branding is no longer confined to clever logos, catchy slogans, or visually appealing campaigns. At its m…
Continue reading "Branding Beyond the Surface: The Unseen Forces of Psychology and Biology"
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