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Tag: Digital Transformation

Categories Advertising, Marketing

Why Legacy FMCG Brands in India Must Stop Treating Social Media Like a Billboard

Posted on April 4, 2026April 4, 2026by Vejay Anand
There’s a quiet but dangerous disconnect playing out inside the marketing rooms of India’s legacy FMCG giants. On one side sits the perfectly polished television commercial, metic…
Continue reading "Why Legacy FMCG Brands in India Must Stop Treating Social Media Like a Billboard"
Categories Business, Marketing

When Brands Encounter AI Bots: Reinventing Customer Experience for a New Era

Posted on December 21, 2025December 21, 2025by Vejay Anand
Retailers and brands are entering a radically different landscape – one where customers increasingly rely on autonomous AI agents to search, compare, transact, and even negotiate …
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Categories Business, General

When Technology Threatens the Old Guard: Should Innovation Be Legislated Away?

Posted on July 7, 2025July 11, 2025by Vejay Anand
Rapido has recently discontinued its two-wheeler ride services in Bangalore, leading to significant disruption for daily commuters who relied on the platform for affordable and qu…
Continue reading "When Technology Threatens the Old Guard: Should Innovation Be Legislated Away?"
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