Skip to content

Point of View

Business & Marketing Thoughts

  • Home
  • Blog
  • Subscribe
  • About Me
  • Contact

Categories

  • Advertising
  • Business
  • General
  • Marketing
  • Pets
  • Podcasts
  • Twitter
  • LinkedIn
  • YouTube
© 2021 Point of View / Onlykutts. All rights reserved.

Tag: differentiation

Categories Advertising, Marketing

Same, Same, Same – How Competing on Sameness is Making Marketing Stupid

Posted on December 27, 2024December 27, 2024by Vejay Anand
As consumer markets evolve, the once-bright shine of many brands is starting to fade, leaving behind a blur of indistinguishable offerings. Whether it's beverages, technology, …
Continue reading "Same, Same, Same – How Competing on Sameness is Making Marketing Stupid"
Categories Marketing

Trying to Differentiate from the Competition, Quality Alone Won’t Do

Posted on December 23, 2022December 23, 2022by Vejay Anand
quality differentiate
I can't tell you how many times I've heard that "quality" is one of their product or service's selling points or way to differentiate from the competition. In all honesty, I have …
Continue reading "Trying to Differentiate from the Competition, Quality Alone Won’t Do"
Categories Business, General, Marketing

Brandless & Branded- No Name

Posted on April 12, 2022April 13, 2022by Vejay Anand
It was a difficult time for the Canadian economy in the 1970s. With such significant inflation, consumers were forced to spend a larger portion of their income on essentials like …
Continue reading "Brandless & Branded- No Name"
Search