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Tag: DDb

Categories Advertising, Marketing

Iconic Ads: John Lewis – The Boy & the Piano – Elton John

Posted on October 19, 2022October 19, 2022by Vejay Anand
John Lewis Elton John
'The Child & The Piano' was John Lewis's much-anticipated Christmas advertising campaign for 2018. It told the tale of a young boy and the gift that changed his life. Elton…
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Categories Advertising, Marketing

Iconic Ads: Volkswagen – Singin’ in the Rain

Posted on June 14, 2022July 1, 2022by Vejay Anand
2005_Volkswagen_GolfGTI1
For 25 years, the Volkswagen Golf GTI had been an iconic vehicle and a recognisable brand name, and the debut of the current generation Golf GTI commercial (in 2005) was expected …
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Categories Advertising, General

Iconic Ads: Lyndon Johnson Presidential – Daisy Girl

Posted on January 14, 2022January 14, 2022by Vejay Anand
It was a 60-second television ad that shook up American politics forever on September 7th, 1964. Counting the daisy petals was a 3-year-old girl in a plain frock who had plucked i…
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Categories Advertising, Marketing

Iconic Ads: Budweiser – Whassup!

Posted on October 9, 2021by Vejay Anand
When a friend showed Vinny Warren a "super-grainy and deteriorated" VHS film of guys screaming "WHAAASSSSUP!" at each other over the phone in 1999, he thought he'd struck gold. Th…
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Categories Advertising, Marketing

Iconic Ads: Energizer – Bunny

Posted on September 18, 2021September 18, 2021by Vejay Anand
Duracell first came up with the concept of a battery-powered pink bunny as a mascot in 1973. When Duracell's trademark was reportedly not renewed promptly, Energizer jumped in and…
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Categories Advertising, Marketing

Iconic Ads: Avis – We Try Harder

Posted on August 10, 2021August 13, 2021by Vejay Anand
It was 1962. Hertz was the leader in car rentals. Avis was failing, it had only an 11% market share and had not made a profit in 13 years. Robert Townsend, a maverick, was name…
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Categories Advertising, Marketing

Iconic Ads: Volkswagen – Think Small

Posted on August 9, 2021August 12, 2021by Vejay Anand
Following WWII, restrictions governing German exports were loosened, and Volkswagen began to sell across Europe in the 1950s. It was becoming popular. Volkswagen was selling in th…
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