Tag: DDb

Lighter scotches like Cutty Sark and J&B Rare started to eat into the brand's market share in the 1960s. To reverse the sales slump, Edgar Bronfman persuaded his father that a…

An Italian actor was seen in the 1969 Alka-Selzter commercial "That's a spicy meatball" fumbling his lines while eating a meatball, until he was clearly in need of an antacid at t…

Instead of aimlessly pursuing brilliance the next time you set out to find a fantastic idea, whether on your own or as part of a team, try starting with the question of what the w…

In 1987, Volkswagen decided to put more marketing effort into the Golf model, the second generation. Paula Hamilton played a woman who made the decision to divorce her husband.…

To illustrate how trustworthy it is while simultaneously poking fun at its product (as its audience did) and admitting that it is very unattractive. The most iconic and effecti…

'The Child & The Piano' was John Lewis's much-anticipated Christmas advertising campaign for 2018. It told the tale of a young boy and the gift that changed his life. Elton…

For 25 years, the Volkswagen Golf GTI had been an iconic vehicle and a recognisable brand name, and the debut of the current generation Golf GTI commercial (in 2005) was expected …

It was a 60-second television ad that shook up American politics forever on September 7th, 1964. Counting the daisy petals was a 3-year-old girl in a plain frock who had plucked i…

When a friend showed Vinny Warren a "super-grainy and deteriorated" VHS film of guys screaming "WHAAASSSSUP!" at each other over the phone in 1999, he thought he'd struck gold. Th…

Duracell first came up with the concept of a battery-powered pink bunny as a mascot in 1973. When Duracell's trademark was reportedly not renewed promptly, Energizer jumped in and…

It was 1962. Hertz was the leader in car rentals. Avis was failing, it had only an 11% market share and had not made a profit in 13 years. Robert Townsend, a maverick, was name…

Following WWII, restrictions governing German exports were loosened, and Volkswagen began to sell across Europe in the 1950s. It was becoming popular. Volkswagen was selling in th…