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Tag: consumer behaviour

Categories Advertising, Marketing

The Endowment Effect: Why We Overvalue What We Own

Posted on February 7, 2025by Vejay Anand
The endowment effect is a psychological phenomenon where people assign a higher value to things they own compared to similar items they do not own. This bias occurs because owners…
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Categories Business, Marketing, Pets

What Today’s Pet Parents Really Want!

Posted on February 1, 2025February 2, 2025by Vejay Anand
The pet care industry in India is booming. With over 30 million pet parents and an estimated ₹7,500 crore (₹75 billion) market size, the sector is experiencing rapid growth. From …
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Categories General, Marketing

The Silent Witness: Unmasking the Power of the Bystander Effect

Posted on December 8, 2024December 8, 2024by Vejay Anand
People are less inclined to assist victims or step in during an emergency if other people are around, a phenomenon known as the Bystander Effect. As the number of onlookers grows,…
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Categories Business, General

Homegrown F&B Heroes: How Local Favourites Eclipse Giants in Indian Cities

Posted on December 3, 2024by Vejay Anand
India’s vibrant food scene isn’t just about big names—it’s about local flavours, creativity, and community. Despite the influence of large chains, there are always homegrown estab…
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Categories Marketing

Customer Behaviour: Four Forces of Progress

Posted on October 14, 2024October 24, 2024by Vejay Anand
forces_of_progress.png
Understanding customer behaviour is crucial. The Four Forces of Progress framework, part of the Jobs-to-be-Done (JTBD) theory, explains what motivates people to adopt or switch to…
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Categories Marketing

Framing Effect: Shaping Customers Views

Posted on September 28, 2024September 28, 2024by Vejay Anand
The framing effect refers to how the presentation or "framing" of information can influence decision-making and perception. Customers may respond differently to the presentation o…
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Categories Marketing

Hindsight Bias – Seeing Unpredictable Events as Predictable

Posted on May 30, 2023May 30, 2023by Vejay Anand
hindsight bias
You could claim prescience about the winning side in a cricket match after seeing them win. In the course of their education, many high school and university students fall victim …
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Categories General, Marketing

The iPhone Effect: Changing Social Interactions & Consciousness

Posted on May 23, 2023May 23, 2023by Vejay Anand
iphone effect
As smart gadgets have changed and gotten better, their use has grown quickly. Smart gadgets make it possible to do a lot of different things at the same time. This makes it pos…
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Categories Marketing

Barbie Doll Syndrome and Body Dysmorphic Disorder

Posted on April 9, 2023April 17, 2023by Vejay Anand
human barbie doll
Body dysmorphic disorder, sometimes known as "Barbie doll syndrome" or "Barbie syndrome," is characterized by an obsession with attaining an unrealistic ideal of beauty, such as t…
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Categories General

Get Suckered by Horoscopes – Barnum Effect

Posted on July 1, 2021July 1, 2021by Vejay Anand
Read the horoscope in the newspaper today.  It’s surprisingly accurate.  Sucker! We all know that horoscopes are written for the masses, but I can’t help but fe…
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Categories Marketing

Tale of Missed Opportunities – Are Loyalty Programs Serving the Purpose?

Posted on June 26, 2021June 26, 2021by Vejay Anand
I fly a lot on the domestic circuit. I fly on airlines that have frequent flyer programs and also on those which do not. Since I also fly on value airlines like Indigo, Spice, Go …
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Categories Business, Marketing

Marketing is an Ongoing Love Affair

Posted on June 26, 2021June 1, 2022by Vejay Anand
Marketing is an ongoing love affair
Why can't we have a commonsensical approach to business in general and marketing in particular? We have this habit of complicating things way beyond what is necessary. There are i…
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