Tag: consumer behaviour

The endowment effect is a psychological phenomenon where people assign a higher value to things they own compared to similar items they do not own. This bias occurs because owners…

The pet care industry in India is booming. With over 30 million pet parents and an estimated ₹7,500 crore (₹75 billion) market size, the sector is experiencing rapid growth. From …

People are less inclined to assist victims or step in during an emergency if other people are around, a phenomenon known as the Bystander Effect. As the number of onlookers grows,…

India’s vibrant food scene isn’t just about big names—it’s about local flavours, creativity, and community. Despite the influence of large chains, there are always homegrown estab…

Understanding customer behaviour is crucial. The Four Forces of Progress framework, part of the Jobs-to-be-Done (JTBD) theory, explains what motivates people to adopt or switch to…

The framing effect refers to how the presentation or "framing" of information can influence decision-making and perception. Customers may respond differently to the presentation o…

You could claim prescience about the winning side in a cricket match after seeing them win. In the course of their education, many high school and university students fall victim …

As smart gadgets have changed and gotten better, their use has grown quickly. Smart gadgets make it possible to do a lot of different things at the same time. This makes it pos…

Body dysmorphic disorder, sometimes known as "Barbie doll syndrome" or "Barbie syndrome," is characterized by an obsession with attaining an unrealistic ideal of beauty, such as t…

Read the horoscope in the newspaper today.  It’s surprisingly accurate.  Sucker! We all know that horoscopes are written for the masses, but I can’t help but fe…

I fly a lot on the domestic circuit. I fly on airlines that have frequent flyer programs and also on those which do not. Since I also fly on value airlines like Indigo, Spice, Go …

Why can't we have a commonsensical approach to business in general and marketing in particular? We have this habit of complicating things way beyond what is necessary. There are i…