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Tag: collett dickenson pearce

Categories Advertising, Marketing

Iconic Ads: Parker Pens – Finishing School

Posted on November 9, 2023November 9, 2023by Vejay Anand
parker pen
Collett Dickinson Pearce had recently picked up the Parker Pen account. Parker wasn't a brand for the masses. In 1975, Parker introduced the Parker Lady, a smaller and more ele…
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Categories Advertising

Iconic Ads: Hovis – The Bike Ride

Posted on June 2, 2022June 2, 2022by Vejay Anand
Hovis bread
Alan Hepburn, who was in charge of marketing for Hovis in the 1970s, asked Collett Dickinson Pearce to come up with creative ideas that touched the audience's emotions instead of …
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Categories Advertising, Marketing

Iconic Ads: Hamlet (Cigars) – Photobooth

Posted on May 29, 2022by Vejay Anand
Tim Warriner and Roy Carruthers were sitting in their shared office on the fourth floor of Collett Dickenson Pearce's Howland Street building in 1964, staring at a brief that aske…
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Categories Advertising, Marketing

Iconic Ads: Heineken refreshes the parts other beers cannot reach

Posted on October 18, 2021October 19, 2021by Vejay Anand
Two members of Collett Dickenson Pearce (CDP)’s creative team, copywriter Terry Lovelock and art director Vernon Howe, were tasked with creating a new image for the Dutch beverage…
Continue reading "Iconic Ads: Heineken refreshes the parts other beers cannot reach"
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