Tag: collett dickenson pearce

Collett Dickinson Pearce had recently picked up the Parker Pen account. Parker wasn't a brand for the masses. In 1975, Parker introduced the Parker Lady, a smaller and more ele…

Alan Hepburn, who was in charge of marketing for Hovis in the 1970s, asked Collett Dickinson Pearce to come up with creative ideas that touched the audience's emotions instead of …

Tim Warriner and Roy Carruthers were sitting in their shared office on the fourth floor of Collett Dickenson Pearce's Howland Street building in 1964, staring at a brief that aske…

Two members of Collett Dickenson Pearce (CDP)’s creative team, copywriter Terry Lovelock and art director Vernon Howe, were tasked with creating a new image for the Dutch beverage…