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Tag: collaborations

Categories Marketing

Opposites Attract – How Brands Can Benefit from Unanticipated Partnerships

Posted on November 4, 2022November 4, 2022by Vejay Anand
gucci x box
Many people were surprised by Lego's decision to team up with Levi's, but the two companies have apparently successfully worked together. To quote the Lego website, “Whether you b…
Continue reading "Opposites Attract – How Brands Can Benefit from Unanticipated Partnerships"
Categories Business, Marketing

Lego and its Unlikely Brand Collaborations

Posted on June 29, 2021June 29, 2021by Vejay Anand
The number of brand collaborations LEGO has had with unlikely brand partners has piqued my interest. In a matter of a month, they have announced collaborations with Ikea, Adidas a…
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