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Tag: Cadbury

Categories Advertising, Marketing

Iconic Ads: Cadbury’s – Gorilla

Posted on April 2, 2022by Vejay Anand
According to Phil Rumbol, Director of Marketing, Cadbury in 2006, the whole business had become quite sober, humourless and serious, forgetting that it is chocolate and should be …
Continue reading "Iconic Ads: Cadbury’s – Gorilla"
Categories Advertising

Iconic Ads: Perk – Thodi Si Pet Pooja

Posted on July 11, 2021July 11, 2021by Vejay Anand
With its chocolate and wafer construct, Cadbury Perk targeted the casual snacking space that was dominated primarily by chips and wafers. It was positioned as a light snack for su…
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Categories Advertising

Iconic Ads: Cadbury – Kuch Khaas Hai

Posted on July 10, 2021July 13, 2021by Vejay Anand
Sometime in 1993, Piyush Pandey was on holiday in the US visiting Michigan, Florida, Hawaii etc. While in Hawaii, he had a desperate call from his Managing Director, Ranjan Ka…
Continue reading "Iconic Ads: Cadbury – Kuch Khaas Hai"
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