Tag: Cadbury

According to Phil Rumbol, Director of Marketing, Cadbury in 2006, the whole business had become quite sober, humourless and serious, forgetting that it is chocolate and should be …

With its chocolate and wafer construct, Cadbury Perk targeted the casual snacking space dominated primarily by chips and wafers. It was positioned as a light snack for subduing th…

Sometime in 1993, Piyush Pandey was on holiday in the US visiting Michigan, Florida, Hawaii etc. While in Hawaii, he had a desperate call from his Managing Director, Ranjan Ka…