Tag: british airways

The British Airways campaign "Fuelled by Love" was a carefully crafted attempt to reshape perceptions around both British Airways (BA) and India itself. Unlike typical airline mar…

By the end of the 1990s, British Airways had established itself as a frontrunner among airlines because of the sheer size of its operations. However, at British Airways, size, dep…

British Airways commissioned Saatchi & Saatchi to create a new advertising campaign in 1989 after the airline had carried more than 24 million passengers. And it was Graham…