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Tag: british airways

Categories Advertising, Marketing

Britishless British Airways – The branding folly

Posted on November 17, 2022November 17, 2022by Vejay Anand
BA Livery
By the end of the 1990s, British Airways had established itself as a frontrunner among airlines because of the sheer size of its operations. However, at British Airways, size, dep…
Continue reading "Britishless British Airways – The branding folly"
Categories Advertising, Marketing

Iconic Ads: British Airways – The Face

Posted on November 24, 2021November 24, 2021by Vejay Anand
British Airways commissioned Saatchi & Saatchi to create a new advertising campaign in 1989 after the airline had carried more than 24 million passengers. And it was Graham…
Continue reading "Iconic Ads: British Airways – The Face"
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