Tag: brand loyalty

The Question That Should Make Every Marketer Uncomfortable Ask a marketer what builds brand value and the answer will almost always involve some variation of emotional connecti…

Have you ever noticed how you instinctively reach for your usual brand at the supermarket — the same biscuit packet, the same soap, the same shampoo — almost like it's muscle memo…

Let's get one thing straight: Most e-commerce brands don't have a customer problem. They have a discount problem disguised as a marketing strategy. In the chase for conversi…