Skip to content

Point of View

Business & Marketing Thoughts

  • Home
  • Blog
  • Subscribe
  • About Me
  • Contact

Categories

  • Advertising
  • Business
  • General
  • Marketing
  • Pets
  • Podcasts
  • Twitter
  • LinkedIn
  • YouTube
© 2021 Point of View / Onlykutts. All rights reserved.

Tag: behaviour

Categories Marketing

The Bias Through the Hawthorne Effect

Posted on December 10, 2021December 10, 2021by Vejay Anand
In the 1920s, MIT and Harvard researchers explored the correlation between working conditions and productivity at Western Electric's Hawthorne factory outside Chicago. To do so, t…
Continue reading "The Bias Through the Hawthorne Effect"
Categories General

Availability Heuristic & the Easier Route to Decision Making

Posted on June 29, 2021June 29, 2021by Vejay Anand
Lottery companies love to talk about recent winners. Mr X won Rs 1 crore! On social media, news sites, blogs, etc., the winner becomes a minor celebrity. And we then overest…
Continue reading "Availability Heuristic & the Easier Route to Decision Making"
Search