Categories Marketing
The Bias Through the Hawthorne Effect
In the 1920s, MIT and Harvard researchers explored the correlation between working conditions and productivity at Western Electric's Hawthorne factory outside Chicago. To do so, t…
Tag: behaviour
Categories General
Availability Heuristic & the Easier Route to Decision Making
Lottery companies love to talk about recent winners.
Mr X won Rs 1 crore! On social media, news sites, blogs, etc., the winner becomes a minor celebrity.
And we then overest…