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Tag: behaviour

Categories Marketing

Priming: The Invisible Force Shaping Your Decisions

Posted on December 2, 2024December 2, 2024by Vejay Anand
Priming
A psychological phenomenon known as priming occurs when one stimulus influences how a person responds to subsequent stimuli, often subconsciously. It influences actions, choices, …
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Categories Marketing

Collecting Is A Typical Human Trait & Marketers Use It

Posted on September 3, 2024September 6, 2024by Vejay Anand
collection-coca-cola-1024x577-1.jpg
The want to amass possessions is universal among humans, yet some of us have a stronger desire than others. Psychologists think that when we amass a lot of things that attract or …
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Categories Pets

Anthropomorphism With Pets

Posted on July 30, 2024July 31, 2024by Vejay Anand
What-is-Anthropomorphism-
Anthropomorphism, which refers to assigning human characteristics and feelings to animals, is commonly observed among those who keep pets. This inclination influences the percepti…
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Categories Marketing

The Bias Through the Hawthorne Effect

Posted on December 10, 2021December 10, 2021by Vejay Anand
In the 1920s, MIT and Harvard researchers explored the correlation between working conditions and productivity at Western Electric's Hawthorne factory outside Chicago. To do so, t…
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Categories General

Availability Heuristic & the Easier Route to Decision Making

Posted on June 29, 2021June 29, 2021by Vejay Anand
Lottery companies love to talk about recent winners. Mr X won Rs 1 crore! On social media, news sites, blogs, etc., the winner becomes a minor celebrity. And we then overest…
Continue reading "Availability Heuristic & the Easier Route to Decision Making"
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