Tag: bartle bogle hegarty

Bartle Bogle Hegarty's (BBH) work for Levi's between 1985 and 1998 was one of the most honoured and acclaimed in the advertising industry. It crafted a fantastical America of sile…

Nick Gill remembers the conceptualization and production of the iconic advertising film. The Axe Effect was a long-running and successful BBH campaign. A classic example of BBH…

To follow up on the success of 'Twist,' Levi's asked Bartle Bogle Hegarty in 2002 for a new ad campaign for Levi's Engineered Jeans. As their first major innovation away from thei…

Bartle Bogle Hegarty (BBH) had successfully repositioned Johnnie Walker and partnered with them for some time when a brief landed on their desks in 2009. It was to be a corpora…

In 1982, BBH was awarded the Levi's account, taking over a brand and a category that were both in disarray. There was talk that jeans would not be fashionable and fade away. As…

Audi was to launch their first brand campaign in the UK in 1982. The brief was given to BBH (Bartle Bogle Hegarty). There was some advertising earlier, but nothing strategic or br…