Categories Advertising, MarketingIconic Ads: Avis – We Try HarderPosted on August 10, 2021August 13, 2021by Vejay Anand It was 1962. Hertz was the leader in car rentals. Avis was failing, it had only an 11% market share and had not made a profit in 13 years. Robert Townsend, a maverick, was name…
