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Tag: ashutosh gowarikar

Categories Advertising

Iconic Ads: Panch Matlab Chota Coke

Posted on July 10, 2021July 10, 2021by Vejay Anand
In the initiative to get a larger share of the market and increase consumption, Coca Cola launched a 100 ml bottle at Rs 5 called Chota Coke. Affordability was an important criter…
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Categories Advertising

Iconic Ads – Thanda Matlab Coca Cola

Posted on July 10, 2021July 10, 2021by Vejay Anand
In 2003, the brief went to McCann to extend the target audience of Coke from youth to masses, a step to make it a drink for everyone – big city, small town, semi-urban, adults, yo…
Continue reading "Iconic Ads – Thanda Matlab Coca Cola"
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