Tag: arun kale

Rumour Rumour has it in the 1970s, Rediffusion had made a pitch to Asian Paints, & they loved it. They were inclined to give Rediff the account, but when asked why Gattu wa…

Raymond’s was the most prestigious and largest account for a small and successful agency called Nexus Equity. In 1995, Nexus Equity came to know that Raymond’s (during that per…

The regular saree was boring for many women in the late 70s. Women were changing. While they wanted to wear sarees, the product was staid and boring. The stiff cotton material of …