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Tag: Amul

Categories Advertising

Iconic Ads: Amul – Taste of India

Posted on July 13, 2021July 22, 2021by Vejay Anand
By 1995, GCCMF aka Amul had grown to be a multiproduct company. And different products had different target audiences. In each region, customers had different imagery of Amul. …
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Categories Advertising

Iconic Ads: NDDB – Doodh Piyo Glassful

Posted on July 9, 2021May 4, 2022by Vejay Anand
In the early 90s, milk faced a surprising challenge from soft drinks. Thanks to liberalization, people got access to colas, sodas and chocolates, etc. The National Dairy Develo…
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