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Tag: amazon

Categories Business, General

The Flywheel Effect: Self Propelling

Posted on January 31, 2024January 31, 2024by Vejay Anand
flywheel
In corporate strategy, the flywheel effect refers to a series of actions that, once initiated, tend to increase speed and provide an ongoing positive feedback loop. This symbolic …
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Categories Advertising, Marketing

Iconic Ads: Amazon Echo – Alexa Loses her Voice

Posted on December 1, 2022December 1, 2022by Vejay Anand
alexa loses her voice
Alexa's standing as a top virtual assistant was being questioned. The commercial debuted when Alexa-enabled devices like the Amazon Echo were beginning to face more competition. G…
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Categories Business, Pets

A New Dog Is Topping A Top Dog – How Chewy Is Beating Amazon

Posted on March 14, 2022March 14, 2022by Vejay Anand
Strange are the ways of branding in e-commerce in the US. The Amazon reminded you of the Brazilian rain forest the first time you heard about it. A newcomer to the online retail w…
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Categories Business, General

The Negative Power of Consumer-Platform Businesses

Posted on February 4, 2022February 4, 2022by Vejay Anand
Google, Meta (Facebook, Instagram) and Amazon are just a few of the technology platform companies that are dominating the businesses they operate in. The core of their business is…
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Categories Advertising

Iconic Ads: Amazon – Aur Dikhao

Posted on July 12, 2021July 12, 2021by Vejay Anand
In 2015, it had been approximately 2 years since Amazon had launched in India. It wanted to penetrate deeper into the Tier II and III cities/ towns and make Amazon available to a …
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