The Flywheel Effect: Self Propelling
In corporate strategy, the flywheel effect refers to a series of actions that, once initiated, tend to increase speed and provide an ongoing positive feedback loop. This symbolic …
Tag: amazon
Iconic Ads: Amazon Echo – Alexa Loses her Voice
Alexa's standing as a top virtual assistant was being questioned. The commercial debuted when Alexa-enabled devices like the Amazon Echo were beginning to face more competition. G…
A New Dog Is Topping A Top Dog – How Chewy Is Beating Amazon
Strange are the ways of branding in e-commerce in the US. The Amazon reminded you of the Brazilian rain forest the first time you heard about it. A newcomer to the online retail w…
The Negative Power of Consumer-Platform Businesses
Google, Meta (Facebook, Instagram) and Amazon are just a few of the technology platform companies that are dominating the businesses they operate in. The core of their business is…
Categories Advertising
Iconic Ads: Amazon – Aur Dikhao
In 2015, it had been approximately 2 years since Amazon had launched in India. It wanted to penetrate deeper into the Tier II and III cities/ towns and make Amazon available to a …