Marketing is an Ongoing Love Affair
Why can't we have a commonsensical approach to business in general and marketing in particular? We have this habit of complicating things way beyond what is necessary. There are i…
Learning from the Business of Crime
Business lessons from criminal organisations offer a surprisingly interesting perspective on how groups build trust, enforce accountability and maintain loyalty. While there is no…
The Complexity of Simplicity
Simplicity in product design is one of the most difficult achievements for any business. While companies continuously add features, functions and technological capabilities to dif…
What You Don’t See is What You Want to See
"Curiosity marketing is a powerful advertising technique that uses mystery, teasing and anticipation to capture consumer attention. By revealing just enough information to spark i…
Blurring the Boundaries of Business
Business and brand extension are important growth strategies that allow companies to move beyond their traditional products, services and markets. While business extension lets or…
Categories Business
Corporate Arrogance – Hubris & Hara-Kiri
The Price to Pay
While we pay our respects to a blue-blooded brand Kodak, I can't help but think about what led to its dismal performance and downfall. People may blame it on d…
Self-Centered Personal Interest Drives Revolutions
Self-interest drives revolutions more often than we care to acknowledge. Behind seemingly collective movements and demands for change often lie deeply personal motivations, indivi…
The Past Comes to the Future?
Modern society and changing social values often lead us to believe we are constantly moving forward. Yet, when we examine our lifestyles, habits and behaviours, we discover someth…
The Absurdity of SOPs
For any organization to survive, systems and processes are required. The larger the organization gets the more the SOPs (Standard Operating Procedure). The more the number of &nbs…
Hypocrisy of Corporate Ethics?
Some years back a large MNC took an altruistic stance of terminating the services of the employees who had arguably resorted to 'not so fair' measures to cut down on their taxes. …
Mongrel Principle – Dogs’ Way to Organisational Recruitment
I love dogs. Over the years, I have had both pedigreed dogs, products of carefully planned breeding, and dogs that were born out of nature's rather indiscriminate matchmaking. The…
The Public Life of Private People
With the ever-expanding scope of telecommunications and the need to interact in an otherwise world of tenuous relationships, personal privacy or 'being private,' is a question ma…
Iconic Ads: Share the Load – Ariel
In 2014-15, P&G asked BBDO India to build emotional equity for Ariel, the flagship detergent brand from P&G. Ariel was doing exceedingly well.
Josy Paul knew that adver…
Iconic Ads: Google – Reunion
Around 2015, Google wanted to interact with users to showcase its different uses through stories that would make them love it even more.
Google believed that all users are sma…