The Endowment Effect: Why We Overvalue What We Own
The endowment effect is a psychological phenomenon where people assign a higher value to things they own compared to similar items they do not own. This bias occurs because owners…
Ryan Reynolds: Turning Star Power into Business Gold
Ryan Reynolds isn't just a Hollywood actor—he's a masterful entrepreneur who has built a business empire by combining sharp instincts, clever branding, and a unique personality. U…
The Power of the Second Sale: How Smart Businesses Get You to Spend More
Winning a customer is challenging. But what separates excellent businesses from the rest is how they maximise the value of that hard-earned customer. The secret? Making sure that …
Rolex: The Timeless Marketing Mastermind
One name undoubtedly comes to mind when considering luxury watches: Rolex. Worn by Hollywood A-listers like Paul Newman and Brad Pitt and favoured by business moguls like Warren B…
Stanley Tumblers: From Utility to Status Symbol
How does a rugged travel mug designed for outdoor adventurers become a $750M cultural phenomenon embraced by influencers, teachers, and fitness enthusiasts? The Stanley Adventure …
SHEIN: The Fast Fashion Phenomenon Revolutionizing Retail
Imagine a mashup of Amazon's logistical genius, Instagram's addictive social appeal, and Zara's fast fashion prowess. The result? SHEIN, a Chinese fast fashion juggernaut, has cap…
What Today’s Pet Parents Really Want!
The pet care industry in India is booming. With over 30 million pet parents and an estimated ₹7,500 crore (₹75 billion) market size, the sector is experiencing rapid growth. From …
How Ingvar Kamprad Built IKEA: The $50B Retail Revolution That Changed Shopping Forever
Some companies follow the rules, others rewrite them, and then there are businesses like IKEA, which tear up the rulebook entirely and build something new.
At the heart of this…
Categories Marketing
Living the Promise: Building Trust by Keeping It Real
A brand promise is a company's commitment to its customers and what they can consistently expect when interacting with the brand. It reflects the company's core values, mission, a…
Shaping Perceptions: Unlocking Brand Success with the Power of Suggestion
The power of suggestion is a subtle yet highly effective tool in brand building. As the article highlights, consumers are more susceptible to buying suggestions than they might re…
Iconic Ads: Citibank – Live Richly
Every great transformation begins with a bold decision, and Citibank made its moment in 1999. Fallon, a renowned advertising agency, had encountered numerous bank clients. Banks w…
How Good Platforms Make Great Money! Amusement Parks Made $25B Last Year: What Businesses Can Learn
Disneyland earned $8.3 billion, Universal Studios earned $5.5 billion, and Six Flags earned $1.5 billion.
These are all amusement parks, and they're more than just thrill facto…
The Rise of Functional Maximalism: Practicality Meets Creative Expression
A new movement is taking centre stage in a world saturated with minimalist aesthetics and subdued designs: Functional Maximalism. This design and lifestyle philosophy seamlessly b…
Categories Marketing
Keeping Customers During Inflation: More Than Just Price
In a world where inflation shapes consumer behaviour, businesses face a significant challenge: retaining and winning over customers without solely relying on price cuts. Retailers…