Point of View

America's economy was on the verge of collapse in the late 1920s. Coca Cola's President Robert Woodruff was seeking a way to differentiate Coke from rival soft drinks and make it …

In 1958, the US had been enjoying a prosperous postwar era, with the automobile as the ultimate prestige symbol. Rolls-Royce approached Ogilvy for advertising. In order to …

In the 1870s, Swedish entrepreneur L.O. Smith laid the foundation for the creation of Absolut Vodka. And after 100 years, the Swedes seemed to have lost their taste for powerfu…

Beginning with a range of toasters in the early twentieth century, GE began producing consumer products such as irons and refrigerators. They began to be sold under the GE or Hotp…

During the pandemic, people turned to their pets for company and playmates more than ever last year as they nested at home. As you may be aware, pet industry trends often mirro…

Availability & Distribution For many years, pet care products were available at Pet storesIn a situation completely unique to India – stores in Vet clinics. Most of t…

Anthropomorphism, or providing human-like products or experiences to pets, is a growing trend in the pet industry. This trend has created new innovative products. As a result, …

As various demographic trends play out, India continues to evolve, bringing new developments and consequences into our daily lives. Some of these trends have an effect on the b…

Nike was going through a tough stretch in the late 1980s. In the early 1980s, they had done well. They'd gone public, establishing themselves as a major global corporation and enl…

On January 18, 1971, Bill Backer, McCann Erickson’s creative director on the Coca-Cola account, was flying to London to meet Billy Davis, the Coca-Cola account's music director, t…

In the early 70s, Parle had decided to enter the lemon-based drinks market. At that time, Duke’s Lemonade was doing well. There was an opportunity for another brand. The Chauha…

It was 1962. Hertz was the leader in car rentals. Avis was failing, it had only an 11% market share and had not made a profit in 13 years. Robert Townsend, a maverick, was name…

Following WWII, restrictions governing German exports were loosened, and Volkswagen began to sell across Europe in the 1950s. It was becoming popular. Volkswagen was selling in th…

It was in the late 90’s, that the market leader in branded room coolers Symphony, came with a cooler which looked like a window air-conditioner. It had good cooling and low noise …