Point of View

One evening Kishore Subramaniam, the planner on Sonata watches walked into Rajesh Ramaswamy's (Ramsam)’s room for a chat. Kishore: Machaan, we need to do an ad with Dhoni for S…

Flipkart just updated the look of their company. It intended to convey that it has a diverse group of customers, spanning age groups, genders, and locations. While they had bee…

When a friend showed Vinny Warren a "super-grainy and deteriorated" VHS film of guys screaming "WHAAASSSSUP!" at each other over the phone in 1999, he thought he'd struck gold. Th…

Ogilvy won the mandate for Diu Tourism, amid intense competition. It was our attention-getting creative idea that clinched it. We went on to launch the campaign with teaser ads de…

McDonald's and Burger King dominated the fast-food burger market, with products like the "Big Mac" and "Whopper" emphasizing the size of their burgers. Wendy's didn't offer any…

Anheuser-Busch began the 1970s with Schlitz as its main competitor, but by the end of the decade, it was up against a new No. 2 Miller.  Anheuser-Busch was jolte…

McDonald's was the undisputed king of burgers. In comparison to Burger King, they had more locations and a bigger market share. Burger King had the Whopper, which was a differenti…

In the face of mounting concerns about AT&T's (Bell Systems then) impending monopoly, N.W. Ayer, one of America's oldest advertising companies, required a creative way to assi…

BMW had a simple, and now Bavarian, recipe for success before the mid-1970s. It created cars with consistent and basic designs that were appealing from every viewpoint and would a…

I do believe that Nestle Sunrise is a case study where the classic “new, improved” product story (much exploited in those days!) was turned into a huge property and the start of a…

Howard Clark was the first president of American Express to place a high value on advertising. American Express's yearly advertising budget was barely $1 million before he assumed…

It's reasonable to assume that advertising had a significant role in Levi's success. Foote, Cone & Belding's San Francisco office developed, guarded, and polished an American …

Around 2010, after having established itself as a popular brand among the youth with its range of watches and eyewear, Fastrack has ventured further into the accessories space, la…

Fastrack was creating more than just a buzz through its advertising. They were not preachy but spoke in a language which the youth spoke. Their communication was candid and straig…