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Categories Advertising, Marketing

Square Vs Diamond Shreddies – Creativity Boosts Sales

Posted on February 28, 2022February 28, 2022by Vejay Anand
Shreddies had gotten boring in the eyes of Canadians. The 70-year-old brand was in decline and there was no fresh product innovation to draw attention to it. For those who don'…
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Categories Business, Pets

Natural Health and Wellness for Pets – Retailer Implications

Posted on February 28, 2022February 28, 2022by Vejay Anand
There are many types of natural health and wellness products on the market, and it is the responsibility of retailers to explain the items' efficacies. There's nothing like the…
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Categories Business, General

Analytics, Betting and a Football Club – The Brentford Success Story

Posted on February 23, 2022February 23, 2022by Vejay Anand
Brentford FC was promoted to the English Premier League last year after defeating Swansea in the Championship Play-off Final — a promotion that comes with a guaranteed $300 millio…
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Categories Advertising, Marketing

KFC and a Cultural Tradition in Japan

Posted on February 22, 2022February 22, 2022by Vejay Anand
Christmas in Japan has become synonymous with a bucket of Kentucky Fried Chicken thanks to some brilliant marketing in the 1970s. KFC has enjoyed their busiest time of the year du…
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Categories General

Why Does Norway Top The Winter Olympics Medal Tally?

Posted on February 22, 2022by Vejay Anand
Norway has won the most medals in the 2022 Winter Olympics. This isn't a one-off. In 2002, Norway has only finished outside the top four once since 1992. In 2018, Norway took firs…
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Categories Advertising, Marketing

Iconic Ads: Apple – Welcome, IBM. Seriously!

Posted on February 20, 2022February 20, 2022by Vejay Anand
Around 1980, Chiat/ Day began working with Apple. Prior to this, Chiat/Day, a New York-based advertising agency, was actively seeking new clients outside of the city. A copy…
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Categories General, Pets

Pet Parents Are Becoming Pickier

Posted on February 18, 2022February 18, 2022by Vejay Anand
Even while pet owners are spending more, they are becoming more concerned about what they put in and on their pets. Many pet owners are becoming more aware of what goes into t…
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Categories General, Pets

What 2022 Holds For Pet Care – Indian Trends

Posted on February 16, 2022February 16, 2022by Vejay Anand
Humans are increasingly relying on our dogs to provide emotional support and friendship. If pet parents pay it forward in 2022, the pet industry might soar to new heights. 1. T…
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Categories General

Is Swearing/ Cussing Good?

Posted on February 15, 2022by Vejay Anand
Concerned about swearing excessively? Scientifically, You Don't Need to Be. Studies suggest that swearers are more honest and clever. A few well-chosen words can do wonders for…
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Categories Business, General

The Facebook Rebrand to Meta

Posted on February 11, 2022February 11, 2022by Vejay Anand
Facebook's reputation has been tarnished as a result of the Cambridge Analytica data breach and the information made public by whistle-blower Frances Haugen. They have increased s…
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Categories Business, General

The Negative Power of Consumer-Platform Businesses

Posted on February 4, 2022February 4, 2022by Vejay Anand
Google, Meta (Facebook, Instagram) and Amazon are just a few of the technology platform companies that are dominating the businesses they operate in. The core of their business is…
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Categories Business, Pets

Humanization and Human-Grade Pet Food

Posted on February 2, 2022February 2, 2022by Vejay Anand
People's willingness to go to great lengths to protect their pets has grown stronger in recent years. Pets are increasingly being viewed as members of the family by many pet owner…
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Categories Marketing

Why People Feel Safer With Longer URLs – The Ambiguity Effect

Posted on January 27, 2022by Vejay Anand
Researchers at Salesforce investigated the use of URL shorteners as part of their study. They discovered that, although URL shorteners are more aesthetically pleasing, full-length…
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Categories Advertising, Marketing

Iconic Ads: Citroen – Eiffel Tower

Posted on January 25, 2022January 25, 2022by Vejay Anand
A ten-year-old was enthralled by the ascent of France's famed Eiffel Tower. His desire to become an engineer was sparked by the building's design and the writings of French author…
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