Iconic Ads: Pepsi – Michael Jackson
Michael Jackson's managers approached Jay Coleman, founder/CEO of Entertainment Marketing & Communications International, in 1983, one year after the success of the album Thri…
Iconic Ads: British Airways – The Face
British Airways commissioned Saatchi & Saatchi to create a new advertising campaign in 1989 after the airline had carried more than 24 million passengers.
And it was Graham…
Iconic Campaigns/ Ads – Lifebuoy – Roti
The Maha Kumbh Mela, which takes place every 12 years in Allahabad, attracts the world's largest crowd of pilgrims. A hundred million Hindus flock to the city to take a holy bath …
Iconic Ad/ Campaign: Coca Cola – Share a Coke
Lucie Austin, then the director of marketing for Coca-Cola South Pacific, received a 151-word creative brief in 2011 that gave marketing carte blanche to come up with an innovativ…
Iconic Ads: KFC – FCK
KFC discontinued its agreement with food-delivery expert Bidvest Logistics in October 2017 in favour of DHL.
The system was in shambles just weeks after DHL took over delivery …
Iconic Ads: Metro Melbourne – Dumb Ways to Die
At Metro Trains Melbourne, there was an unusual and serious condition. People, particularly young people, had been seen behaving erratically around trains, with some resulting in …
Hidden Nuggets: Fastrack – Hands – His & Her Story
The fundamental problem of the watch category while creating a TV spot is the sheer size of it. It is small.
Watches are in the lifestyle category, and usually led by design an…
Iconic Ads: Apple – Get A Mac
Mac sales had declined in the mid-2000s, so Apple wanted to offer customers a softer, human side of the Mac.
Furthermore, a new Intel-based Mac was about to be released, which …
Iconic Ads: McDonald’s – I’m Lovin’ It
In 2003, McDonald's had suffered six earnings disappointments in a row. Because the company needed a million-dollar idea, it asked 14 advertising agencies to pitch a new campaign.…
Iconic Ads: Stella Artois – Reassuringly Expensive
Stella Artois was a Belgian lager that had been around since 1336. It was initially a limited edition beer for the Christmas season, but due to its popularity, it was brought back…
Iconic Ads: Miller Lite – Great Taste, Less Filling
In 1970 Philip Morris had bought Miller. And they intended to bring their muscle into the beer business
Coming off a miserable entrance into the low-calorie beer field, the Mil…
Iconic Ads: Old Spice – Smell Like A Man, Man
Procter & Gamble intended to use a Super Bowl commercial to promote Old Spice Red Zone After Hour's body cleanser in 2010.
P&G tasked Wieden + Kennedy with creating an …
Hidden Nuggets: A Sirkar Jewellers – The Future of Gold
This was the first freelance campaign that I ever worked on. My school friend, Sanjoy Chatterjee, had just returned from Parson’s School of Design, New York, where he had studied …
Iconic Ads: Smirnoff – Message in a Bottle
In the United Kingdom, authorities had banned Young & Rubicam's 1980s sexual innuendo-laden ad campaign for Smirnoff, it was time to move on to something else.
Frank Lowe o…